Puma is sport. This obsession can be seen by their passion in designing, manufacturing and marketing sports products such as footwear, clothing and accessories. For more than 70 years, Puma is renowned for their ability to create products for the world’s fastest athletes. Their reputation is further enhanced by their ability to infuse performance with sports-inspired lifestyle into their products such as training shoe for football, running, basketball, golf and motorsports.
From Humble Beginnings to International Breakthrough
In Germany, the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory) was established in 1919. The majority of German athletes wore Dassler spikes during the 1928 Olympic Summer Games in Amsterdam, which marked the brand’s global breakthrough. “PUMA” was formally filed with the German Patent and Trademark Office in 1948.
Leaders On And Off The Field
The playing field is more varied than ever today. whether it be on the football field, golf course, or running track. PUMA provides athletes with the equipment they need to succeed, from running shoes to golf clubs. PUMA sportswear is versatile clothing that you may style in many different ways, even when you are not participating in sports.
PUMA’s Business Philosophy
As a sports company, PUMA recognises the importance of sustainability in sports. They recognise shortcomings and strengthens them towards the goal of sustainability. PUMA believes in integrating sustainability into every aspect of the manufacturing processes for all products – from sourcing raw materials to the manufacturing stage, both socially and environmentally.
Forever Faster, Always First
PUMA strives to be on the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guides PUMA Innovation. This principle is the pursuit of creating products that adapt to human body movement and the environment based on thermoregulation, movement or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
Criminal justice systems are skewed as a result of racial and social inequities; as a result, PUMA supports groups like the ACLU and REFORM Alliance who fight for systemic changes. PUMA is firmly opposed to all types of social injustice, prejudice, and inequality and works to promote worthwhile activities that contribute to a more just society.